Posts Tagged ‘working’

Are you a local business? By local I mean does the bulk of your sales come from face to face dealings with John or Jane Public? If you answered yes this article is for you.

More and more local business sales are triggered by consumers researching through Google and Yahoo, looking to purchase specific products and services. Consumers are using search engines to look for things that you sell or the services that you offer. They are looking at where to buy locally, who’s selling it, how much does it cost?  If you’re not targeting your potential audience in a specific local market, how are those consumers going to find you?  The answer is simple and disappointing, they’re not going to.

As with any online project, there are several factors to consider in a local SEO/PPC campaign. Strategy helps define the businesses goals, it also will help determine from an SEO experts POV, whether or not you can actually benefit from our efforts. There are some businesses that will not benefit from SEO expenditures. Let me tell you that I will be the first to point this out to you if you are one of them. I will not waste my time or yours, trying to convince you that your toothbrush recycling business will get a million visitors in a week. I’d prefer to work on a realistic project where both parties are happy with the outcome.