SEO is not always some dark mysterious wizardry. Many web properties undertake SEO in an effort to help increase their national – or perhaps international – visibility online. Other companies are only concerned about attracting customers in their neighborhood, something local search experts says is much easier.
Attracting local search traffic is much easier than optimizing a website for a national or international audience. Local Search efforts often pay off immensely. In the last couple of years, all the major search engines have added local results to their global results pages. Google maps and the local business center has replaced the yellow pages our parents used. [Read more…]