Posts Tagged ‘Tampa’
Florida Jobs – A list of Over 200 resources for jobs in the state for Florida.
Last Updated on Monday, 28 September 2009 11:07 Written by Mike Monday, 28 September 2009 08:53
A few resources for job-seekers in Florida. Have something you would like to see added to the list drop me a line via mail to mike at michaelquale dot com.
Jobs in Education:
Incoming search terms:
Tampa Restaurants, grab your listing in Bing
Last Updated on Friday, 4 September 2009 02:17 Written by Mike Friday, 24 July 2009 12:56
Last month, Microsoft unleashed its brand new search engine onto the market. It’s called Bing and, contrary to the name, you do have to take it seriously. Even if you’re not planning to give up your Google search habit, you’ll still want to familiarize yourself with Bing to understand how you can help your site rank in their local search index. To learn a bit more about the engine, you can read about the keynote Q&A Microsoft president Dr. Qi Lu gave at last week’s Search Marketing Advanced show in Seattle.
However, what I really wanted to see was how Bing handles local search.
Microsoft has never been known for the creating the hippest search products, so I was curious to see how Bing was handling local search right out of the gate. A search for [Tampa, FL steak house] brings up all the usual suspects that my palette remembers here in Tampa. You’ll notice that the search engine results page (SERP) looks pretty rudimentary compared to Google and Yahoo! (not much more exciting than a Yellow Pages search), however, I really like the refinement options Bing offers on the left-hand side. They take an approach similar to Ask.com where they allow you to sort your search by Rating, Price, Cuisine, Atmosphere, Reservations, Payment and Parking options.
Once you refine your search, Bing allows you to click through to individual business listings. These individual pages give local searchers handy business “scorecards”, 1-click driving directions (a pretty awesome feature), a 3D Bird’s Eye View of the business in Maps, customer reviews, and more.
Why did I point all the refinement features and options Bing shows users? Because it’s important to know what users are seeing so that you can fill out your own local search listings to take advantage of all the refinement options.
So let’s do it.
To list your local business in Bing, head to the Bing Local Listing Center. From there, you’ll be able to check to see if you already have a local listing set up. If you do, you can modify it. If not, now’s the perfect time to create one.
Once you start creating/modifying your account. Bing will ask you to log in using your Windows ID. If you don’t have one, you’ll have to create one. From there, you’ll be asked to enter in your contact and business information, as well as a laundry list of supplemental information like additional phone numbers, Web pages, email address, hours of operation, payment methods, photos, etc. There’s also a long section for additional information like your company tagline, business description, brands carried (if applicable), specialties, affiliations, languages spoken, parking options, etc. It’s always in your best interest to create as complete a profile as you can.
From there, you can select up to six prioritized categories to place your business in based on associated keywords. You’ll also be able to supply information about features, cuisine type, prices, atmosphere, etc. Make sure you fill these out the best you can so that you can take advantage of Bing’s great local search refinement options. If you list it as an option, you will show up for it when a user looks for it!
Once that’s complete, Bing will ask you to review your business listing on the map, fixing the pushpin locator, if necessary. If everything looks good, submit your listing and you’re done. That’s it! Freel free to congratulate yourself on a well used 10-15 minutes.
It’s really important that you take the time to complete accurate business listings in Google, Yahoo, Bing and the other third-party service providers. The more accurate information there is about your company out there, the better chances your customers are going to find you. And when it only takes a few minutes, is there really any excuse not to give your Web site the best possible chance at ranking?
No. There’s not.
Local SEO – Why your small business should consider it
Last Updated on Tuesday, 17 January 2012 05:31 Written by Mike Wednesday, 8 July 2009 06:51
Local search engine optimization or ‘local seo’ is much less complicated by comparison to national search engine placements and for a majority of businesses, this represents a huge opportunity for tapping the local population, which actually have much higher sales conversion rates. Think of the search engines as the new yellow pages.
Within the last couple of years the search engines have been providing improved “local search” features. Google in particular has been embedding these “Maps” inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there. We can help your business get more exposure with local SEO. As Maps usage grows it is becoming more important to be seen here as well as in organic search. In addition when people search they tend to search for keywords related to services. Google knows where the search originates from based on factors such as IP address, preferences, and search history. This is where a savvy local search expert can get you noticed. Results are typically quick, and very rewarding.
SEO Consulting – How I make it work for your local business
Last Updated on Tuesday, 17 January 2012 05:36 Written by Mike Wednesday, 17 June 2009 01:31
More and more local business sales are triggered by consumers researching through Google and Yahoo, looking to purchase specific products and services. Consumers are using search engines to look for things that you sell or the services that you offer. They are looking at where to buy locally, who’s selling it, how much does it cost? If you’re not targeting your potential audience in a specific local market, how are those consumers going to find you? The answer is simple and disappointing, they’re not going to.
As with any online project, there are several factors to consider in a local SEO/PPC campaign. Strategy helps define the businesses goals, it also will help determine from an SEO experts POV, whether or not you can actually benefit from our efforts. There are some businesses that will not benefit from SEO expenditures. Let me tell you that I will be the first to point this out to you if you are one of them. I will not waste my time or yours, trying to convince you that your toothbrush recycling business will get a million visitors in a week. I’d prefer to work on a realistic project where both parties are happy with the outcome.
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