Fired Now what? A Social Job Hunt beginning.

So you have been fired. You are not alone and unless you have been working under a rock; you already know that in the last 2 years America has shed a record numbers of jobs. Thousands are being “fired” by the month. A number even larger than the Great Depression. The largest decrease since the end of WWII. With more losses looming on the horizon, many people are wondering when will it end. Will I get fired too?

Well it does appear to be getting somewhat better as signs of hiring are being reported by the media. I threw this guide together to help some people that have been asking me how to “do the twitter thing”. Good luck to all of you 🙂

It takes some time to build and develop a solid social network. There is no 30 second quick fix networking class that actually works. Here are a few tips and some solid advice. Please share this by passing this along to your peers, friends, family members, or anyone else affected by the current employment downturn.

Continue reading “Fired Now what? A Social Job Hunt beginning.”

Izeafest 2009 in review

izeafest_logo

Izeafest is a tech savvy blogger & social media evangelists convention that I had the pleasure of attending recently. Ted Murphy kicks off the event, well actually it was Ted’s look alike brother that came out screaming and insanely intense. He got everyone going and must have yelled “WWWOOOOOOOOO” at least 10 times with his tongue sticking out. He finally introduced Ted and the ‘fest’ was underway. Ted talked a bit about what izea was and how it came to be. He talked about his building of his personal brand and designing sites like the launch of sponzai for sponsored tweets.  I am not really sure what to make of Ted, I can’t really tell if he is sincere or just in it to win it. marketing guys are a lot about image, Teds no different.

@copyblogger, is up next and opens with a video address from @problogger who was supposed to be there, but do to scheduling conflicts well Brian apparently took his place. Brian does a great job discussing how he made his way to the digg front page, and his subsequent auto-ban. apparently digg users are a strange brew. He talks about how digg is irrelevant to him and how the traffic pretty much sucked anyway. Does a nice long series of Q/A with audience.  Interesting questions about blogging, and marketing your content.

Some guitarist comes out after lunch, playing some smoking  leads from a lot of popular rock songs. Sea World VP cuts him short. Poor guy. Sea World precedes to talk about brand and their 10 properties for 30 minutes. I liked the guitar dude better.

Panel discussion with @brettbum moderating. A marketing session for blogger’s. Guess what? A-listers are snobby! yeah no kidding? Disclosure and transparency issues discussed in detail. Consensus seems to agree that if disclosure is made then paid posts are acceptable. Survey of audience re: how many bloggers have been paid to blog. Crowds hands indicate around 40% or so. How much marketing dollars spent have you been in charge of? Not much from this group.

  1. crowd sourcing questions
  2. transparency and authenticity are cited repeatedly.

SugarRae conducts several site evaluations Xomba, a cancer social community, and I offer up jobshouts.com to be ripped apart. I am grateful for the expert advice. It will surely come in handy later in jobshouts development path. Greywolf discusses building back links from quality sites, Rae also talks about correcting  our 302 redirects to 301 redirects to a category page. Interesting one that I had not thought of thanks for that. She tells me to buy the domain name jobshout.com because people will mistype it.

I have to say I was a tad alienated with the session with @pop17, and that other blonde chick. the crowd was lets just say a little unimpressed. Some rather funny tweets were flying around the room despite the severe shortage of wireless access.

Friday Night there was an event at the @icebar, on International drive. Lot’s of bloggers and media personalities on hand for a Karaoke contest. One amazing performance of Journey’s “Don’t stop believing” by Trevor the geek that ran the izeafest show.

Saturday’ s opening Keynote by @technosailor was a bang. Personal brands don’t mean squat. “No one cares about you”, really. He made a point immediately then outlined what it takes to be an influencer, a community builder. Smart Guy and the only one I gave props to after they spoke. Way to mix it up Aaron!

Liz Strauss talks about who she is, where she has been, how she is sure of herself. How she started out shy and not comfortable in front of people, and about how she offers value to the community. Her outlook is impressive and the shyness bit really struck a chord with Robin.

Chris Brogan was one of the main reasons I wanted to attend this event, I know everyone knows that Chris is a master of building communities and presence. He speech was good, candid, informative, educational, funny! Just about any adverb you could use, Chris has it covered. I look forward to attending other events like this one. I learned a lot about which way the marketing trends are moving, personal branding, technology, trends and the human social interaction methods that are evolving the way we communicate.

How JobShouts will help change the job board landscape.

job_huntIt’s been just over 2 months since we launched jobshouts.com. In that short amount of time we have learned quite a lot about how the job & employment sectors are evolving. The job boards/print media businesses are in flux. Newspapers are filing bankruptcy protection. Social media and the interwebs are forcing huge companies to evolve. How much longer before the job boards (that are owned by large media conglomerates) are affected as well?

We have talked to several fortune 500 HR professionals. Employers are looking to shave expenses in the recruitment sector. There is a lot of competition for the job advertising dollar. The traditional pay to post job boards are taking a huge financial hit. How long will they continue to deliver an abundance of candidates that are  under-qualified for your jobs?

Interesting companies are taking the lead and bringing cost effective solutions to HR departments and recruiters. From job boards and search engines; to applicant tracking systems. A new breed of  job site scrapers, spiders, and applications are indeed changing the landscape.

Companies like Jobshouts & Linkup.com will be leading the way by offering cost effective solutions.

Jobshouts job listings are placed into the twitter stream. This makes your job instantly visible via search.twitter.com, twitterjobsearch.com or to candidates using a 3rd party client like tweetdeck or twhirl. Real-time search? perfect for the job market.

Linkup.com pulls jobs from employer only job sites. A fresh new idea, one that will probably be imitated by many in the near future. Linkup is unlike the aggregate sites like indeed & simply hired. Those sites are mostly scraping the big boards, crap in, crap out.

Getting job search results in Google is not effective. Unless you are using a large board, the challenge of finding candidates is difficult to say the least. Even if you are a Fortune 500 company with a highly visible, expensive web site. The chances of your job listings showing up in organic results is slim to none. This only works for candidates that are highly intelligent, and familiar with Boolean search algorithms, and people looking to work for your company directly.

Social media is changing that. Did someone say Twitter search? Twitter is quickly gaining ground as a tool to search what is happening right now. Real time search is the new search industry buzzword. What better place to have your jobs exposed? At jobshouts we feel that twitter’s search engine is a perfect medium to broadcast job openings. Fresh relevant content that will deliver highly focused candidates.

Twitter has gained immense traction as a networking tool. One that is highly effective at finding information that is relevant and pertinent to its users. That is if you know how to use it effectively. I wonder how many affiliate marketing deals we will see. Twitter 101 anyone?

Google is a great search engine, however for job seekers it is often, confusing and difficult. It is highly biased to the industry veterans, the career builder and monster.com sites. They have bought and paid for every single search keyword related to employment, effectively blocking the competition from delivering real jobs to the average job seeker.

Watch what Google says about twitter closely. First was the public downplay “twitter is the poor man’s email”, then comes the rumors of negotiations to purchase (that’s happening now). Then a likely buy offer, countered by Microsoft’s anti-trust bandwagon in an attempt to block Google’s monopolization of real-time search traffic. Personally I would like to see twitter remain its own entity.

Quit rambling Mike! You said how can jobshouts change this?

We have given thought to releasing our platform as Open Source to further development. Our aim is to improve the job board industry. Exposing our platform as open source is a logical step as our code is based on another open source product called jobberbase. Re-releasing the twitter integration and user profiles that we added to the US development community would improve the product immensely. While making it very simple to integrate within a corporate web space.

If Jobshouts is released as OS, you can bet you will see a change in the job board market. Employers will be able run their own boards. Job boards will shift from the pay to post model to a pay per click, or free model. It’s exciting to be part of a huge market that is ripe for change.

A centralized database could provide millions of jobs to thousands of boards, localized, specialized, niche, sales, IT, medical, HR you name it the sky is the limit. This is my vision of how the job board market could take shape. There are many others that feel this way. We have talked to quite a few and will likely align ourselves with some key players in the very near future. Stay tuned for further developments.

I would love to see high quality, fresh relevant jobs delivered right in front of the eyeballs of those who need it most. The jobseeker.  That and of course our original goal of delivering a cost effective solution to employers.

What do you think? How can we improve on this? What do you bring to the table? D you want to work with us to build a better mousetrap?