Today is Saturday, 4th February 2012

Posts Tagged ‘Optimization’

How to optimize WordPress for Adsense.

adsense-300x246If your like me and have been working on several blogs, or domains trying to build traffic through keyword writing. Then this might be a helpful read for you. I have done a considerable amount of research, and feel that I have a pretty good grasp on what and where people click. The three highest performing ad units are the 336×280 large rectangle, the 300×250 inline rectangle and 160×600 wide skyscraper. Consider this when selecting which theme you are going to use.  Be unique if you can, customize the theme so it stands apart from the rest.

The most successful link color is blue. This has to do with the roots of the Internet where all web sites used blue hyperlinks.If you use other link colors make Adsense links the same as your normal links.

As a general rule blend (no border, same background) your Adsense units if your website has light colors and contrast (border, contrasting background) the units if you are using a dark color scheme.

Ads in context should not have borders, while ad units in sidebars can use borders to attract the eye.

Test, test and test some more. Each website is different so test with different colors and formats and keep track of the results to help fine tune your Adsense earnings.



Local SEO – Why your small business should consider it

local-searchLocal search engine optimization or ‘local seo’ is much less complicated by comparison to national search engine placements and for a majority of businesses, this represents a huge opportunity for tapping the local population, which actually have much higher sales conversion rates. Think of the search engines as the new yellow pages.

Within the last couple of years the search engines have been providing improved “local search” features. Google in particular has been embedding these “Maps” inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there. We can help your business get more exposure with local SEO. As Maps usage grows it is becoming more important to be seen here as well as in organic search. In addition when people search they tend to search for keywords related to services. Google knows where the search originates from based on factors such as IP address, preferences, and search history. This is where a savvy local search expert can get you noticed. Results are typically quick, and very rewarding.



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