Posts Tagged ‘local’
Tampa SEO Consultant – Local Search 101
Last Updated on Wednesday, 4 August 2010 03:43 Written by Mike Friday, 24 July 2009 12:37
For any local brick and mortar store or service provider, it is important to submit your business to the local business directories. A complete local business profile on Google, Yahoo, and Bing’s local business directories can bring in high converting traffic to your business.
Claim Your Listing!
The first thing you will want to do is sign up for Google LBC, Yahoo LBC, and MSN LBC and claim your listing. By claiming your listing you verify that you are the businesses owner. For Google they allow you to verify your listing by calling your phone and entering the pin code they provide, or you can wait for a pin number to be mailed. Yahoo & Bing will manually verify the business listing by mailing you a letter with a PIN code.
Tags: local, Local Search, search, SEO | Posted under Local SEO, Showcase, Tampa SEO | View Comments
Local Community is Alive and well in Tampa
Last Updated on Thursday, 30 July 2009 03:12 Written by Mike Monday, 20 July 2009 07:01
After my last tweetup at @brighteyestampa facility in Westchase, I left with a much stronger sense of community involvement in twitter. Previous tweet-ups were a little different. Maybe because the size was a tad smaller everyone was a little closer to each other. Maybe it was the wine tasting. Either way I wanted to thank Dr. Nathan Bonilla-Warford of Bright Eyes Family Vision Care for organizing a fabulous event.
Just maybe it was the participants themselves. Almost each and every individual I talked to was very receptive and seemed to have a genuine interest in local community building and awareness. From listening to speaking about who’s doing what, that’s a major kudos for the Tampa Bay area. For having the businesses that encourage and foster that community spirit.
I had the pleasure of meeting Michele Northrup of Intensity Academy and For some seriously delish hot sauce you absolutely have to check out her Hot Sauce Company their philosophy is really very simple “the highest belief in intense flavors”. After taking home a bottle of Chai Tea chipotle, I can happily report it is quite interesting tangy and mellow, with enough zing to wake the tastebuds.
The twitter universe expands my sense of community and social connections more and more each day. It is indeed a great time to be alive. At least in the Tampa Bay area community involvement continues to grow. There is hope for us after all.
Tags: Community, local | Posted under Best of the Web, Local SEO | View Comments
Hey Tampa! Is SEO working for your local business?
Last Updated on Wednesday, 4 August 2010 03:39 Written by Mike Wednesday, 17 June 2009 01:31
Are you a local business? By local I mean does the bulk of your sales come from face to face dealings with John or Jane Public? If you answered yes this article is for you.
More and more local business sales are triggered by consumers researching through Google and Yahoo, looking to purchase specific products and services. Consumers are using search engines to look for things that you sell or the services that you offer. They are looking at where to buy locally, who’s selling it, how much does it cost? If you’re not targeting your potential audience in a specific local market, how are those consumers going to find you? The answer is simple and disappointing, they’re not going to.
As with any online project, there are several factors to consider in a local SEO/PPC campaign. Strategy helps define the businesses goals, it also will help determine from an SEO experts POV, whether or not you can actually benefit from our efforts. There are some businesses that will not benefit from SEO expenditures. Let me tell you that I will be the first to point this out to you if you are one of them. I will not waste my time or yours, trying to convince you that your toothbrush recycling business will get a million visitors in a week. I’d prefer to work on a realistic project where both parties are happy with the outcome.
Some businesses may approach an SEO expert with unrealistic expectations. Many factors determine what will work and what will not. Keyword & Competition analysis, are two very important components. Once you have a set of keywords and phrases to target, site analysis and optimization are next. From domain name to meta tags and page titles are analyzed and structured according to your targeted keywords and phrases.
Do you have a product that will benefit from a PPC (pay per click) campaign? Are you the only person in town selling it? PPC is a great tool to bring in laser targeted traffic to your site. One of our recent clients immediately saw results from a PPC campaign targeted locally, for a very specific acne treatment. Sales of that specific product jumped over %800 in less than 2 weeks. Not only can PPC drive sales, it can also help spread word of mouth.
I am Michael Quale. I am available to consult with local tampa bay area businesses for SEO, and PPC campaigns. I barter, I tweet, I believe in the power of social media and local community. I have references and more! If you have any questions or would like to talk further I can be reached via email: mike at michaelquale dot com.