offers insights into new reputation management techniques

This is a sponsored guest post written by Teevan Joseph on behalf of Post powered by Sponzai. offers Search engine reputation management which is a new method of public relations that individuals and businesses can use in the online space.  Basically, this method consists of tracking what is being said about a person or a brand on the Internet, and making such negative commentaries less prominent in the search engines.  With search engine reputation management, you can manage the image that people have of you as a result of search engine queries on your name or the name of your company.  Since so many people go online to search for information about people and businesses before working with them, the need to control what pops up in search engine queries is greater than ever.

The idea behind search engine reputation management is to safeguard one’s name and reputation from unwanted public information.  This negative information might be in the form of blogs, articles, personal web page entries, reviews, reports or commentaries.  Whether it’s true or not, it can quickly get a foothold on the search engines and become the first thing people see when they type in the name of a person, a company or a brand.  There are many people and organizations that can benefit from search engine reputation management, including non-profit organizations, music and movie personalities, large corporations, executives in prominent roles within businesses and more.

There are many ways to execute online reputation management, but the key is to work with a firm with experience in the online marketing realm that can devise a plan that is ideal for the unique situation at hand.  Every person and business is different, but everyone’s reputation might need a little management from time to time.

Building a useful website.

There are few things more rewarding than earning money without having to actually work for it. You know what I mean right? Take for example a website. You don’t really have to work in the traditional sense.

Sure you have to design an appealing site, wrangle for traffic, create interesting and sharable content. Is that really work? Most webmasters will tell you that it is indeed a LOT of work.

Most people that build a website will fail. That’s just the nature of the beast. You could design the slickest eye appealing site in the world, but if no one comes to pay you a visit, how will your site prosper? The answer to that? It won’t.

That is why I am writing this piece, to help you stay the course. To be able to build something of value without breaking you or your bank account.

If you are about to dive into web site development for the first time, or you have no idea what you are doing, following a few simple rules may just be enough to keep your head above water until the site gains some traction.

If you are looking to break into affiliate marketing please leave now. I don’t know squat about that niche. Yeah yeah it’s huge and you can make $5000 a day. That’s great! Awesome! have fun with that.

What this guide is for is to help you determine what to build of value, in my mind affiliate marketing has no real ‘value’ in the traditional sense. I compare affiliate marketing with tipping a bartender or waitress for serving you your drinks or meal. They don’t acutally make the meal(product) they just help you find something you might like. Once you have your meal or product you pay then go on your merry way.

Unfortunately there is no set guidelines on how to build a great site. So if you are looking for a step by step guide sorry to disappoint.

However there are a few things to keep in mind.

  1. Start small – build a following or user base, listen to what they have to say, improve upon their recommendations
  2. Find a programmer that will work for a piece of the action. They do exist and can help you immensely.
  3. Build you network of people in your niche that can help you. Sometimes this is hard to do especially for a newcomer.
  4. If it is not working, get out while you can still save face. Don’t be the captain that goes down with the sinking ship

That’s about all I have. What say you? Do you have anything to add?

Short animation

This is a sponsored guest post written by Matt Kelland on behalf of Moviestorm. Post powered by Sponzai.

Moviestorm is enabling a new generation of amateur film-makers to realize their visions. It offers easy, affordable animation tools that can produce sophisticated high-quality films on practically no budget. After several years in development, Moviestorm has demonstrated that home movie-making needn’t be limited to cheap hand-held cameras and clips of the kids goofing around. Its virtual movie studio allows users to break free of the limitations of the real world, and allows them to direct, film, edit and distribute 3D animated movies without any knowledge of animation techniques or 3D modelling. And best of all, it’s free, and comes without any copyright restrictions.

Iain Friar, known as IceAxe, is one of Moviestorm’s many successful film-makers. His short film, Clockwork, a dystopian vision of a totalitarian Britain after a Soviet invasion in the 1980s, is winning accolades and awards around the world, most recently the audience prize at the Atopic Festival in France and the Grand Prize at the Machinima Expo. Clearly influenced by both 1984 and A Clockwork Orange, with a visual style that evokes both Communist era propaganda posters and more recent animated movies such as A Scanner Darkly, it is a stark, powerful film that belies its modest origins.

Iain, who’s 42, works in marketing, and started making movies just 18 months ago. “I’ve always been a hands-on person, in music, sport, and everything else,” he says. “I thought it would be fun to shoot a music video, but I’m not the most technical of people, and it seemed extraordinarily hard. I remember when computer games started using in-game animation to tell the story instead of video clips, and this interested me, especially now that game technology has become so sophisticated. So I bought a book, Machinima for Dummies, which had Moviestorm on the CD, and I was hooked. I liked Moviestorm because it did what I was looking for, even though I didn’t really know what I was looking for at the time, and the Moviestorm community was very supportive. I initially made comedies, but I could see that the movies people respected were more dramatic, so it seemed that was the direction to go in.”

He spent four months working on Clockwork, and then the same again on his next short, Cloud Angel, a steampunk thriller set on board an airship. Apart from the voice acting, he made the entire film himself at his home in Basingstoke, England. “I’m lucky that my friends are so willing to step up to the mike and read my silly scripts!” he laughs. His next film is Gridlock, a science fiction comedy which he is co-producing with another successful Moviestorm director, James Thorpe. For this, they’ve stepped up the production costs a notch: they hired a recording studio and got the local amateur dramatic group to do the voice acting.

Iain is realistic about his future, though. “Am I ambitious? Yes. Do I want to keep it as just a hobby? Well, probably yes, because I imagine that if it became a full time activity, the fun might go out of it. I make movies as escapism. That said, I think that this industry would be really interesting to work in, because it’s embryonic; I’m not sure what direction it will go in. It’s exciting!”

Moviestorm’s CEO, Jeff Zie, is hugely enthusiastic and supportive. “Iain and the many other Moviestorm users are an inspiration to us all,” he says. “We’re really proud that we’re giving talented people like this the tools they need to unleash the creative potential they never knew they had, and to produce these wonderful films.”

Try it and see!

You can download Moviestorm for free: Windows and Mac versions are available. If you want, you can expand your virtual film studio and buy extra costumes, sets, props, and sounds in their marketplace. If you’ve ever wondered whether you might be the next Tarantino, Ang Lee, or J J Abrams, now’s the time to find out!