All About SEO – What you NEED to know

If you are new to internet marketing, then no doubt, you have quickly become tired of all the hype and lies online. If you do not spend an adequate time researching your needs and the resources that are available to you, you could easily spend thousands and get absolutely no where. I have seen just about everything and even bought into a few so called, experts and their secret sauce formula on how to make money online. It simple comes down to this; The SEO business is 80 percent scam, It is very, very difficult to find a good firm.

First, experts generally agree that SEO firms are most worthwhile at the development stage of a website. For example, for $225 an hour, I will take a spin around your site, looking for the elements that will get you to the top of a search–clean URLs, site maps, heading tags, page titles. Ideally, someone like me helps lay a solid, searchable foundation for a site as it’s being constructed. Beyond that, myself and other search experts don’t see much value in contracting with an SEO firm. Once you optimize the website and everyone on the team understands what needs to be done, there should be no cost moving forward.

So what might be a good use of your SEO dollars?

One word: Links.

Google uses about 200 data points when sizing up your website. But one of them is whether you’re popular with the in crowd. If reputable websites link to your content, the Google gods smile upon you.

Getting these coveted links is labor intensive, however, and includes hours of groveling, cold e-mailing and link-swapping with bloggers. “It’s the hardest part of SEO,” says David Brown, a partner in the L.A.-based upstart social media marketing company Pure Ground. It’s not impossible to achieve, he says, but many entrepreneurs don’t have the hours to spare. An SEO firm that specializes in getting links might be worth the investment.

Check out our SEO Services page. If I can help you I will be happy to, if not I will wish you luck and work with people I can help.

 

How to optimize WordPress for Adsense.

adsense-300x246If your like me and have been working on several blogs, or domains trying to build traffic through keyword writing. Then this might be a helpful read for you. I have done a considerable amount of research, and feel that I have a pretty good grasp on what and where people click. The three highest performing ad units are the 336×280 large rectangle, the 300×250 inline rectangle and 160×600 wide skyscraper. Consider this when selecting which theme you are going to use.  Be unique if you can, customize the theme so it stands apart from the rest.

The most successful link color is blue. This has to do with the roots of the Internet where all web sites used blue hyperlinks.If you use other link colors make Adsense links the same as your normal links.

As a general rule blend (no border, same background) your Adsense units if your website has light colors and contrast (border, contrasting background) the units if you are using a dark color scheme.

Ads in context should not have borders, while ad units in sidebars can use borders to attract the eye.

Test, test and test some more. Each website is different so test with different colors and formats and keep track of the results to help fine tune your Adsense earnings.

Tampa SEO Consultant – Local Search 101

For any local brick and mortar store or service provider, it is important to submit your business to the local business directories. A complete local business profile on Google, Yahoo, and Bing’s local business directories can bring in high converting traffic to your business.

Claim Your Listing!

The first thing you will want to do is sign up for Google LBC, Yahoo LBC, and MSN LBC and claim your listing. By claiming your listing you verify that you are the businesses owner.  For Google they allow you to verify your listing by calling your phone and entering the pin code they provide, or you can wait for a pin number to be mailed.  Yahoo & Bing will manually verify the business listing by mailing you a letter with a PIN code. Continue reading “Tampa SEO Consultant – Local Search 101”