Archive for the ‘Tampa SEO’ Category

All About SEO – What you NEED to know

Last Updated on Monday, 19 December 2011 08:46 Written by Mike Saturday, 26 November 2011 09:23

If you are new to internet marketing, then no doubt, you have quickly become tired of all the hype and lies online. If you do not spend an adequate time researching your needs and the resources that are available to you, you could easily spend thousands and get absolutely no where. I have seen just about everything and even bought into a few so called, experts and their secret sauce formula on how to make money online. It simple comes down to this; The SEO business is 80 percent scam, It is very, very difficult to find a good firm.

First, experts generally agree that SEO firms are most worthwhile at the development stage of a website. For example, for $225 an hour, I will take a spin around your site, looking for the elements that will get you to the top of a search–clean URLs, site maps, heading tags, page titles. Ideally, someone like me helps lay a solid, searchable foundation for a site as it’s being constructed. Beyond that, myself and other search experts don’t see much value in contracting with an SEO firm. Once you optimize the website and everyone on the team understands what needs to be done, there should be no cost moving forward.

So what might be a good use of your SEO dollars?

One word: Links.

Google uses about 200 data points when sizing up your website. But one of them is whether you’re popular with the in crowd. If reputable websites link to your content, the Google gods smile upon you.

Getting these coveted links is labor intensive, however, and includes hours of groveling, cold e-mailing and link-swapping with bloggers. “It’s the hardest part of SEO,” says David Brown, a partner in the L.A.-based upstart social media marketing company Pure Ground. It’s not impossible to achieve, he says, but many entrepreneurs don’t have the hours to spare. An SEO firm that specializes in getting links might be worth the investment.

Check out our SEO Services page. If I can help you I will be happy to, if not I will wish you luck and work with people I can help.

Tags: about, how-to, SEO | Posted under Geek Tech, Local SEO, Tampa SEO | No Comments

How to optimize WordPress for Adsense.

Last Updated on Wednesday, 28 October 2009 10:25 Written by Mike Wednesday, 7 October 2009 03:58

If your like me and have been working on several blogs, or domains trying to build traffic through keyword writing. Then this might be a helpful read for you. I have done a considerable amount of research, and feel that I have a pretty good grasp on what and where people click. The three highest performing ad units are the 336×280 large rectangle, the 300×250 inline rectangle and 160×600 wide skyscraper. Consider this when selecting which theme you are going to use. Be unique if you can, customize the theme so it stands apart from the rest.

The most successful link color is blue. This has to do with the roots of the Internet where all web sites used blue hyperlinks.If you use other link colors make Adsense links the same as your normal links.

As a general rule blend (no border, same background) your Adsense units if your website has light colors and contrast (border, contrasting background) the units if you are using a dark color scheme.

Ads in context should not have borders, while ad units in sidebars can use borders to attract the eye.

Test, test and test some more. Each website is different so test with different colors and formats and keep track of the results to help fine tune your Adsense earnings.

Tags: Adsense, Optimization, Wordpress | Posted under Adsense, Best of the Web, Geek Tech, Local SEO, Tampa SEO | No Comments

Tampa SEO Consultant – Local Search 101

Last Updated on Tuesday, 17 January 2012 05:33 Written by Mike Friday, 24 July 2009 12:37

For any local brick and mortar store or service provider, it is important to submit your business to the local business directories. A complete local business profile on Google, Yahoo, and Bing’s local business directories can bring in high converting traffic to your business.

Claim Your Listing!

The first thing you will want to do is sign up for Google LBC, Yahoo LBC, and MSN LBC and claim your listing. By claiming your listing you verify that you are the businesses owner. For Google they allow you to verify your listing by calling your phone and entering the pin code they provide, or you can wait for a pin number to be mailed. Yahoo & Bing will manually verify the business listing by mailing you a letter with a PIN code.

Tags: local, Local Search, search, SEO | Posted under Local SEO, Showcase, Tampa SEO | No Comments

Ethical SEO

Last Updated on Saturday, 26 November 2011 06:24 Written by Mike Thursday, 23 July 2009 09:21

Something is bothering me. With increasing regularity I am hearing SEO horror stories. This saddens me to the point of writing about it. I want to point out how SEO should work and what kind of results you should be getting.

The reason I am using the term Ethical SEO is pretty obvious. A SEO consultant should have your businesses best interest at heart. Internet marketing is big business. That is one of the reasons you get rather unscrupulous chracters delivering sub-standard work.

A common practice for shady SEO ‘expert’ is to promise you first page search results. No matter or discussion of your business or keywords, they just guarantee you first page results. Immediately this should set off warnings signs for anyone that has even a remote inkling of what SEO is.

Just the other day I heard a story from a potential customer. A ‘seo’ guy paid them a visit recently, pretty much guaranteed first page Google results for them. They took the bait. Signed a contract and paid the fees. After a period of time they received a report stating that the work was complete. What they saw next completely shocked them, they were indeed in first position, for completely wrong keywords. Keywords that do not receive much search traffic. Money wasted on pure crap SEO. Unfortunately, this happens a LOT. Don’t let it happen to you.

Typically these people will charge an arm and a leg. $5000 is not an uncommon price. Often times they deliver really bad results often hurting businesses more than helping them. Consider this for just a moment. If you spend no time researching keywords, understanding the clients business and what people are searching for, how in the heck can you deliver results. The answer to that is pretty simple, you cannot.

If your thinking of hiring an SEO consultant here are a few things to look out for.

Takes the time to talk to you about your business. A great SEO consultant will take the time to learn what it is your business does. How you make a living, what type of products and/or services you specialize in. I wont need your entire businesses history, typically I can learn enough in about 30 minutes.
Understands how to read keyword tools. This is very important as this pertains directly to what people actually search for. This will help them determine if they can meet your SEO goals.
In addition to understanding keyword tool usage, explains what people search for and what keywords you should be targeting. An Ethical SEO specialist will tell you if there is not enough search volume to warrant the expense. SEO types cannot make people search for your product.
Makes no promises of guaranteed first page results for highly competitive keywords. The ethical SEO specialist will explain what keywords they think they can get you to rank for.
Will tell you if you are fighting a losing battle. Even though a SEO consultant is a sales person, the ethical SEO guru will tell you if they CANNOT help your business. It is rare but there are some cases where there is too much competition and not enough funding available to accomplish the desired goals.
Will make you sign an agreement outlining very specific details of their work, and you’re expected results.

That’s about it for now, if you have something to add I would love to hear your comments.

Tags: local, local seo, SEO | Posted under Local SEO, Tampa SEO | No Comments

Local SEO Generates Local Traffic and Sales

Last Updated on Tuesday, 17 January 2012 07:52 Written by Mike Tuesday, 21 July 2009 06:58

SEO is not always some dark mysterious wizardry. Many web properties undertake SEO in an effort to help increase their national – or perhaps international – visibility online. Other companies are only concerned about attracting customers in their neighborhood, something local search experts says is much easier.

Attracting local search traffic is much easier than optimizing a website for a national or international audience. Local Search efforts often pay off immensely. In the last couple of years, all the major search engines have added local results to their global results pages. Google maps and the local business center has replaced the yellow pages our parents used.

The best part of this type of SEO? Local SEO is considerably less expensive! for a one time optimization fee, or maybe an ongoing SEM marketing campaign, than it is to pay for top spot on a nationally competitive keyword. This type of optimization works best for brick and mortar businesses and also for service providers.

Many local companies saw an increase in search engine optimization (SEO) earlier this year without doing anything to their websites when Google made local search the default setting for result pages. Imagine what you can do if you work on local keywords to bring your products to focus in local search results.