SEO is not always some dark mysterious wizardry. Many web properties undertake SEO in an effort to help increase their national – or perhaps international – visibility online. Other companies are only concerned about attracting customers in their neighborhood, something local search experts says is much easier.
Attracting local search traffic is much easier than optimizing a website for a national or international audience. Local Search efforts often pay off immensely. In the last couple of years, all the major search engines have added local results to their global results pages. Google maps and the local business center has replaced the yellow pages our parents used.
The best part of this type of SEO? Local SEO is considerably less expensive! for a one time optimization fee, or maybe an ongoing SEM marketing campaign, than it is to pay for top spot on a nationally competitive keyword. This type of optimization works best for brick and mortar businesses and also for service providers.
Many local companies saw an increase in search engine optimization (SEO) earlier this year without doing anything to their websites when Google made local search the default setting for result pages. Imagine what you can do if you work on local keywords to bring your products to focus in local search results.
Recent examples show work I have done for http://brighteyesnews.com. Dr. Nathan Bonilla-Warford blogs about vision-care and news