Local search engine optimization or ‘local seo’ is much less complicated by comparison to national search engine placements and for a majority of businesses, this represents a huge opportunity for tapping the local population, which actually have much higher sales conversion rates. Think of the search engines as the new yellow pages.
Within the last couple of years the search engines have been providing improved “local search” features. Google in particular has been embedding these “Maps” inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there. We can help your business get more exposure with local SEO. As Maps usage grows it is becoming more important to be seen here as well as in organic search. In addition when people search they tend to search for keywords related to services. Google knows where the search originates from based on factors such as IP address, preferences, and search history. This is where a savvy local search expert can get you noticed. Results are typically quick, and very rewarding.
For a small business owner, orchestrating an online marketing campaign takes a lot of work. Many businesses have websites that are poorly designed and well lets put it blunt, downright ugly. They offer no help to visitors and are not optimized to drive traffic to their websites. Titles, Meta tags and keywords should work together in unison with your sites content.
Remember that creating a website can start but it never truly ends. Strategies such as maintaining the site, targeting an audience, tracking statistics of visitors are key to any business’s online marketing success and growth. Local SEO is key to your businesses growth and marketing efforts.
SEO is expensive! is local SEO?
When you discuss search engine optimization in general, your friends might tell you that it is usually a huge investment involving thousands of dollars. That’s not entirely false. If you own a web business or if your company sells nationally or internationally competing against large corporations, such a budget for online marketing can be justified. However, for small businesses a much more economical budget can achieve the desired results. A budget of $100 to $500 per month is usually justified depending on how involved your campaign is and how aggressive your goals are. Additionally if your business if fairly unique to your area, or if you are the only businesses offering that product in your area, it may be entirely possible to position yourself with a one time charge and no monthly fees.
When we talk about local SEO we mean that your website should be optimized for multiple search engines including Google, Yahoo and MSN, locally. Often these search engines look at different things in your website and knowing what their spiders look at will help you optimize your website for those search engines. There are several resources on the Internet that discuss these ideas. Achieving top 10 rankings for your most relevant local keyword is important. Optimizing your site for local terms such as your city, state, surrounding county often produces a steady flow of business for your company for a fraction of the cost of television, print or radio advertising. If you have not considered local search engine optimization as an alternative yet, your business is perhaps missing calls, emails or leads every day.
Finding an ethical SEO expert is perhaps the most important thing you can do to quickly grow your company’s brand name and drive local sales. Look for referrals from friends that have had positive experiences with experts. Read reviews about them online before hiring them. Start with a small budget and grow it as you see fit. And here’s the best advice I can ever give you regarding online marketing – Focus on RESULTS alone. Nothing else matters. Meticulously track sales and to the best of your ability, estimate, what portion of those sales comes from your online local marketing efforts. Identifying the source of your success is the best information any small business owner can get. Going with an expert will also relieve you of the technical issues and glitches associated with local marketing letting you focus on what you do best – run your business.