More and more local business sales are triggered by consumers researching through Google and Yahoo, looking to purchase specific products and services. Consumers are using search engines to look for things that you sell or the services that you offer. They are looking at where to buy locally, who’s selling it, how much does it cost? If you’re not targeting your potential audience in a specific local market, how are those consumers going to find you? The answer is simple and disappointing, they’re not going to.
As with any online project, there are several factors to consider in a local SEO/PPC campaign. Strategy helps define the businesses goals, it also will help determine from an SEO experts POV, whether or not you can actually benefit from our efforts. There are some businesses that will not benefit from SEO expenditures. Let me tell you that I will be the first to point this out to you if you are one of them. I will not waste my time or yours, trying to convince you that your toothbrush recycling business will get a million visitors in a week. I’d prefer to work on a realistic project where both parties are happy with the outcome.
Some businesses may approach an SEO expert with unrealistic expectations. Many factors determine what will work and what will not. Keyword & Competition analysis, are two very important components. Once you have a set of keywords and phrases to target, site analysis and optimization are next. From domain name to meta tags and page titles are analyzed and structured according to your targeted keywords and phrases.
Do you have a product that will benefit from a PPC (pay per click) campaign? Are you the only person in town selling it? PPC is a great tool to bring in laser targeted traffic to your site. One of our recent clients immediately saw results from a PPC campaign targeted locally, for a very specific acne treatment. Sales of that specific product jumped over %800 in less than 2 weeks. Not only can PPC drive sales, it can also help spread word of mouth.
I am Michael Quale. I am available to consult with local tampa bay area businesses for SEO, and PPC campaigns. I barter, I tweet, I believe in the power of social media and local community. I have references and more! If you have any questions or would like to talk further I can be reached via email: mike at michaelquale dot com.