This article was put together to enlighten people in the methods some webmasters use to make money. First a quick explanantion as to what Mesothelioma actually is.
From wikipedia and about.com
Mesothelioma is a somewhat rare cancer, with only about 2,000 new cases diagnosed in the United States each year — but its incidence is increasing worldwide. Sadly, most cases of this disease are related to on-the-job exposure to asbestos, and could be prevented through awareness and protective measures at work. That said, in many cases, mesothelioma does not develop until decades after asbestos exposure occurs, and many people that are diagnosed today were exposed to asbestos years ago.
Now let’s take a look at the sheer number of web pages written on that topic. Google reports just over 4 million pages containing information about Mesothelioma. Let’s take another view to this though, if there are 4 million pages about Mesothelioma, there are probably only a couple thousand that are well written and concise or unique in their content. The remaining 3.99 million are a waste of time. Sites setup and organized by keywords so they can rank, and or pull in search traffic with the sole intention to get you to click through to somewhere else via AdSense ads. In that process the site operator is hoping you will click on one of their Google Adsense ads, with the knowledge that each of those clicks will generate $20 or more for their pocket. Kind of like a search middle man. More like pollution of the internet.
Why Mesothelioma as a keyword?
Mesothelioma is the subject of many lawsuits related to Asbestos exposure. Liability and tort law has made a lot of money suing companies that exposed workers to asbestos. Lawyers are willing to pay high click prices to attract even more potential victims. Lawyers can afford to pay high click rates. Think of this as a modern day ambulance chaser that never has to leave his office. Just target the right search keywords and your regional terms. Bingo instant search traffic that is highly relevant to your niche.
Why do webmasters do this?
This works well for webmasters because people are not very good at using search engines. Skilled webmasters know this and work very hard to achieve high traffic sites with the sole intent of generating high paying clicks. This can make the average user very frustrated. Someone who is looking for specific information will often find themselves wondering through page after page of useless information. How many times have you had to weed through a ton of wrong search results to find exactly what you are looking for?
Google is doing a much better job at recognizing adsense farms. In their defense, Google wants to keep search relevant. The search giant is well aware of the tactics used to try and cheat their system. Google takes this very seriously and will often ban sites that do not meet their stringent search criteria and Adsense adherence policies. Yet it is still an ongoing battle, Google will make a change and webmasters scramble to keep up.
Hopefully you will find this useful and not consider this a search engine fodder. Did it enlighten you a little? Leave me a comment and tell me your ideas.