All About SEO – What you NEED to know

If you are new to internet marketing, then no doubt, you have quickly become tired of all the hype and lies online. If you do not spend an adequate time researching your needs and the resources that are available to you, you could easily spend thousands and get absolutely no where. I have seen just about everything and even bought into a few so called, experts and their secret sauce formula on how to make money online. It simple comes down to this; The SEO business is 80 percent scam, It is very, very difficult to find a good firm.

First, experts generally agree that SEO firms are most worthwhile at the development stage of a website. For example, for $225 an hour, I will take a spin around your site, looking for the elements that will get you to the top of a search–clean URLs, site maps, heading tags, page titles. Ideally, someone like me helps lay a solid, searchable foundation for a site as it’s being constructed. Beyond that, myself and other search experts don’t see much value in contracting with an SEO firm. Once you optimize the website and everyone on the team understands what needs to be done, there should be no cost moving forward.

So what might be a good use of your SEO dollars?

One word: Links.

Google uses about 200 data points when sizing up your website. But one of them is whether you’re popular with the in crowd. If reputable websites link to your content, the Google gods smile upon you.

Getting these coveted links is labor intensive, however, and includes hours of groveling, cold e-mailing and link-swapping with bloggers. “It’s the hardest part of SEO,” says David Brown, a partner in the L.A.-based upstart social media marketing company Pure Ground. It’s not impossible to achieve, he says, but many entrepreneurs don’t have the hours to spare. An SEO firm that specializes in getting links might be worth the investment.

Check out our SEO Services page. If I can help you I will be happy to, if not I will wish you luck and work with people I can help.

 

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